Be it a small business or a large organization; digital transformation is imperious for all business types. The concept came up just some time back, its importance for the success of any modern business is quite relevant than any other in this competitive phase.
According to a study, around 34% of companies have ended up with digital transformation. But what’s surprising is that many of the business owners are not aware of what digital transformation is. Does turning digital means you have made your way to Cloud? Is there any requirement of looking for a new team for creating the framework of digital transformation? Or looking for any consulting service would be better? All these questions many times make the owners hate the concept of digital transformation. But no matter whether you like it or hate it, it plays a vital role in improving the abilities to communicate with the rivals and the customers.
So, before moving to the essential role of digital transformation in business, let’s first understand what it means.
What is Digital Transformation?
The definition of digital transformation varies according to the business type. However, it relates to the process of empowering employees and meeting the business objectives with the help of technological integration. The integrating tools are quite vital in the process of digital transformation, which is inclusive of implementation of the latest technologies for marketing, sales, research, operations, HR, etc. Hence, to conclude, digital transformation is not only about the people working in the organization, but about the technology too, which is used to help them in their work.
Since the implementation of digital transformation, nearly 44% of companies have started with a digital-first tactic for improving customer experience. But is it worth it?
If you are still thinking about whether to elect for digital transformation or not, here are some reasons to come to the right decision.
Top 6 Reasons to Know the Importance of Digital Transformation for Business Growth
Here are some of the top reasons for all the business types to adopt digital transformation for standing stable in the era of rising technology to meet the expectations of the customers, the staff and the complete ecosystem of the business.
1. Customers are now looking for on-demand services
In today’s fast-moving technological world, the customers are also looking for a similar service that technology has brought in their personal lives. And this is genuinely challenging for the businesses. There are many issues and choices for the companies like how to deliver the applications, the place to deliver, and with whom to begin the partnership with for providing the services.
In such a situation, the companies need additional agile combined IT services along with network capability for meeting the requirements of the customers. And this is an essential part of business transformation. The process is not only limited to using the applications for external customers or even the employees but also includes the working experience with the IT tools and team.
2. To give the employees some change
The staff is the greatest asset for any company. The age of the internet has not only transformed the customer’s requirements and expectations, but it has also given a similar impact on the employees too. For obtaining the best people, companies need to serve the employees with a proper user experience, which helps them in flourishing. This is inclusive of every essential aspect, be it providing with fit-for-purpose technology, or even empowering and accepting remote working.
The employees increase the value of the workplace and the elasticity apart from remuneration. When provided with on-staff expectations with the help of digital transformation. In this way, the employees would be rewarded with all the productive benefits along with the operative workforce. Again, the benefits of internal communication through digital transformation also includes flouting the silo mentality on which the businesses have worked priory.
Let’s take an example of one such tools, PomoDone App that allows employees to track workflow. In fact, this tool helps employees to track break and important tasks’ time. This tool also helps users to integrate other project management tools like Asana, JIRA, BaseCamp and other essential tools.
3. For meeting the requirements of Big Data and Analysis
The companies use digital interaction to communicate with the customers for increasing the volume of all the data that is important for the company. The data collected is further used for analytic functions which provide digital transformation for deep business insight. This is required to fuel up the cycle of digital transformation for meeting the requirements and expectations of the customers.
When any company looks for successful digital transformation, it reveals its readiness for accepting the demand of the big data that helps in understanding the effect of the brand. The communication helps in learning what are the queries of the customers, whether you have got it right or not, are you working on it correctly or not, etc.
4. Artificial Intelligence – A game-changer
Apart from the analytic power obtained from the Big Data, Artificial Intelligence is yet another game-changer for businesses. The number of companies adopting automation is increasing day by day. The companies are diverting more employees towards customer services for handling difficult customer issues.
Artificial Intelligence comes with the fantastic capability of problem-solving. Through the advanced machines for learning that are proficient of working together with customer care professionals, working on complex issues is possible to a great extent. With the Big Data, companies provided with the ability to lead taking on the developments of Artificial Intelligence, which would be much more beneficial for the companies to stand in the competition.
5. Added business security
Security has always been an essential topic for businesses. The IT leaders remain in strain when it comes to placing bulk data on the network as the security of the data is to be well looked after. Data security is not only essential but a complicated task which requires a strict implementation to access the data, and protecting it from any attacks.
However, all the efforts would go in vain if the business is working with a staff that is floundering with network forces to look for quick speed and litheness. For companies, it is essential to implement a robust security strategy which consistently works for all the applications, data, and networks, provided by the service providers or the services used.
6. Migration to Cloud
Surprisingly, the story of digital transformation ends or focuses on Cloud. Be it user experience, analytics, Artificial automation, or even the Big Data; all the services are foreseeable for migrating to Cloud. Cloud is an essential part of digital transformation as it offers the businesses to mark up the requirements of the company data.
When the companies work on the Cloud platform which combines innovation led by data, the companies are free from any issues regarding the digital infrastructure and focus on the growth of the company with the help of customer insights. Again, by combining collaborations on Cloud, the teams can use various tools, obtain required transparency for keeping every individual aware of the mistakes and learn from them too.
In short, a successful platform of digital transformation provides the companies with a base for establishing and growing for competitive advantage. As the companies expand by the exchange of data among the companies and the customers, the risk apparently shifts to the companies who are not looking for any quick transformation.
About the author:
Nirav Shastri is a Sr. Digital Marketing Strategist at Space-O Canada that provides digital transformation to on-demand businesses through “Uber for X” solution and web development. He has 7+ years of experience in the Information Technology industry that inspires him to share his knowledge through articles. Nirav also works with a team of experienced digital strategists to generate unique and data-driven campaigns. He spends his time reading about new technology and trends.
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